Scientific Advertising

Knowing advertising is a discipline of marketing just like sales, did you know that advertising and sales are the same? The difference between the two is the delivery method. However, many businesses approach advertising like they are playing Black Jack.

The art of advertising has been in use since Egyptians began using papyrus to share messages. Today, individuals are bombarded with thousands of advertising messages a day. The challenge in advertising is reaching the exact person who needs your product or service, interest them enough to absorb your message then you need to take action.

Given the countless ways of reaching consumers today, the more you know about your ideal customer, the easier it will be to devise plans to sharing your message with that person (note – get out from behind your desk). Whether you place an ad in the paper, send direct mail, put ads on the internet or blog your message, there are fundamentals to follow in advertising.

Claude C. Hopkins wrote “Scientific Advertising” in 1923, in which he shares advertising fundamentals that continue to hold true even with the advent of new media marketing outlets. Mr. Hopkins’ conclusions were based on experience and testing that he had done throughout his career. His conclusions were not based off trends or opinions, which makes his information necessary for any business.

You can download his free short book “Scientific Advertising” at http://www.backchannelmedia.com/documents/ScientificAdvertising-ClaudeHopkins-1923.pdf .